Investments/Portfolio Management
We build portfolios following tried and true principles, using an evidence based approach to help clients meet their goals. Then we help them stick to the plan, because that’s what works.
Flower City Capital
High Quality Advice with Proactive Service
Flower City Capital is a fee-only wealth management and financial planning firm in Rochester, NY. We believe that high-quality advice with proactive service is the best way to create value for our clients.
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About Our Firm
Our Philosophy
Flower City Capital employs best-in-class professionals and empowers them to create as much value for clients as possible. We focus on capabilities with a relentless commitment to the quality of our work.
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Our Services
A Complete Approach
From developing a retirement plan to building a thoughtful investment strategy, we can help in even the most complex situations. Our comprehensive approach values complete solutions, not one-off fixes.
Learn MoreRetirement Planning
We put our clients on track to accomplish their retirement planning goals, continually monitoring to help navigate through the many life events along the way.
Core Financial Planning
The cornerstone of the planning process, we build a strong foundation for our clients that considers our clients’ unique financial situation and what is most important to them.
Tax Planning/Optimization
From investments to deferred savings to deductions, it’s not about how much you make, it’s about how much you keep.
Estate Planning
We work closely with our clients and their trusted partners to develop a plan for transferring wealth that meets their wishes as efficiently as possible.
Risk Management
A vital part of the process, we focus on protecting our clients, their income, and liability for their family.
Someone’s sitting in the shade today because someone planted a tree a long time ago.
Warren Buffet
Our Values
Your Goals are
Our Goals
Our Principles
- Clients first, every time
- Do what we say we are going to do
- Never stop improving as a business and as professionals
Our Commitment
- Provide caring and compassionate service
- Be proactive and always follow through
- Create a comfortable and welcoming environment
Flower City Capital
Frequently Asked Questions
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- Our clients look for a trusted partner to help them navigate the many stages and complexities of their financial lives. Whether it’s transitioning into retirement, selling a family business, or building a thoughtful investments program, we are able to provide guidance every step of the way.
- Our typical minimum is $1 million in liquid investments or approximately $10,000 per year in fees. We also work with those who are just getting started on their way to building a successful and financially secure future.
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- Our fees are completely transparent, billed quarterly after the work is done, and include all financial planning and investment services
- Fee-only means our clients are the only people that pay us – we do not receive commissions of any kind
- In most cases we are compensated with a fee based on assets under management (AUM)
- Our typical minimum is $1 million in liquid investments or approximately $10,000 per year in fees
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A fiduciary is a person who always does what is best for clients, placing their interests above their own. As an independent firm we are free of external conflicts or constraints that may exist at other firms.
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Flower City Capital
News & Insights
Flower City Capital Newsletter Spring 2023
Flower City Capital celebrated our 7th anniversary as a firm earlier this year, thank you for the opportunity …
The COO Roundtable Podcast
Check out our Chief Operating Officer Vince Crane on The COO Roundtable Podcast. It was a great conversation …
Flower City Capital Newsletter Winter 2023 Update
Long-term returns are intact and truly what matters for successful financial plans. In 2022 we focused on reducing …
Flower City Capital Newsletter Fall 2022 Update
No one likes to see their portfolios decline, but there are positives. Higher bond yields and lower stock …